This commercial is an outstanding representation of clearly differentiating your brand in a crowded field.
If you travel on business you can certainly relate. Cisco narrowed their focus on this issue and did it with emotion. A great example of stand out branding.
The take away for your organization: Build on your strength. Identify your companies greatest benefit and then tell the story with emotion.
John D. Cook explains we why waste time on trivial matters. This is not only employees but I have found it to be the [Read More]
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before [Read More]
“This was not marketing channel, but as a consumer relationship-building environment.”That was a quote [Read More]
Those of you have attended my workshops know that building your online reputation is essential for future success in [Read More]
