“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”– Sun Tzu
Both are needed but many times we focus on one or the other. In start ups it is usually the tactics. It is understandable when you need to produce now. But without a clear strategy it is easy to get caught up in activities and make the measure of success how well you have executed the tactic. Look at your strategy and measure your tactics on how they have facilitated your movement toward the ultimate strategy. Sometimes we fall in love with our tactics and they can be mistaken for strategy. It’s all in balance. If your strategy is clear the tactics to use become apparent very quickly. Clarify your strategy by aligning it with your vision and values. Take every opportunity to model your behavior based on the ultimate strategy for your business. The result will be less wasted time and business growth.
