There’s loads of proof that social networks have changed how we communicate. They increase transparency, build trust, and give people (customers and prospects) the choice to opt-in to our messages.
With social media you can communicate directly to your customers without the traditional email hurdles and miss the inbox altogether. For example, your company can send messages to people in a Facebook or LinkedIn Group today. Twitter with its new lists feature can be used to communicate with a targeted group or you can use a third party app called Tweetworks. Using these tools can help you to avoid bothering others that would not be interested in the offer or message.
