A recent white paper report from 360i explores the habits of those searching online and what that means for companies looking to enhance their profiles.
Key findings from the report:
- Universal search listings appear more frequently for non-brand terms: Universal search listings composed 8% of all results analyzed for the brand keywords measured in this study. For non-brand keywords, universal listings made up 57% of results.
- Social media has a small, but influential presence within natural search and these types of results are expected to grow significantly in 2010: Social media results appeared for 7% of all analyzed for both the brand and non-brand keywords.
- The majority of social media listings are controlled by a party other than the marketer: 77% of YouTube, Twitter and Facebook listings that appeared for brand searches were controlled by a party other than the marketer.
- PageShare values vary widely based on industry, keyword type and more: Across the brand terms measured for the Top 100 Advertisers list, most marketers performed well, although those with many digital destinations faired best.
Click here to review and download the entire report.
