‘Strategy’ Archives
Building On Your Strength
This commercial is an outstanding representation of clearly differentiating your brand in a crowded field. If you travel on business you can certainly relate. Cisco narrowed their focus on this issue and did it with emotion. A great example of stand out branding. The take [Read More]
Exploring Our Comort Zone
John D. Cook explains we why waste time on trivial matters. This is not only employees but I have found it to be the case for non-profit boards as well. It is easier to discuss the light bill than the organizational strategy. Yesterday I found a copy of Parkinson’s Law [Read More]
Why are you doing that?
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”– Sun Tzu Both are needed but many times we focus on one or the other. In start ups it is usually the tactics. It is understandable when you need to [Read More]
Using Social Media the Starbucks Way
“This was not marketing channel, but as a consumer relationship-building environment.”That was a quote from Chris Bruzzo VP Brand content/online for Starbucks talking about their phenomenal social media strategy in a recent article in Advertising Age titled [Read More]
The Importance Of Personal Brand Management
Those of you have attended my workshops know that building your online reputation is essential for future success in the workplace. This video from Fast Company does a great job of explaining why. [Read More]
30 Facts About Online Consumers
This recently released fact sheet about 2009 online buying trends shows that despite the current economic conditions on-line purchases and consumer pre purchase research continues to grow. WHO IS BUYING ONLINE 1. Mothers are the fastest growing online shopping demographic. [Read More]
Understanding Social Media ROI
This presentation by Olivier Blanchard explains the basics of social media ROI. Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard. [Read More]
The post-crisis consumer
This is a must see for any businesses or marketers. In this video John Gerzema, chief insights officer of Young and Rubicam, explains the “great unwind.” He sites four changes in society: 1) reduction of de classe consumption; 2) emphasis on ethics and fair play; 3) [Read More]
Twitter Can Be Harmful To Your Career
We have talked a lot about the benefits of social media and your career but having all that freedom to voice your opinion means that you have to self regulate. We all say things we regret but just keep in mind that it is very hard to retrieve comments once they are posted [Read More]
