‘Featured Articles’ Archives
The Importance Of Personal Brand Management
Those of you have attended my workshops know that building your online reputation is essential for future success in the workplace. This video from Fast Company does a great job of explaining why. [Read More]
The Next Phase For Social Media?
I have been trying Foursquare for the last few weeks and am truly amazed at the potential of this new “social media” product . For those of you not acquainted with foursquare it is a mobile way to tell your friends where you are (or have been) via a notification and [Read More]
30 Facts About Online Consumers
This recently released fact sheet about 2009 online buying trends shows that despite the current economic conditions on-line purchases and consumer pre purchase research continues to grow. WHO IS BUYING ONLINE 1. Mothers are the fastest growing online shopping demographic. [Read More]
Are You Using Social Email?
There’s loads of proof that social networks have changed how we communicate. They increase transparency, build trust, and give people (customers and prospects) the choice to opt-in to our messages. With social media you can communicate directly to your customers [Read More]
Are You Searchable?
A recent white paper report from 360i explores the habits of those searching online and what that means for companies looking to enhance their profiles. Key findings from the report: Universal search listings appear more frequently for non-brand terms: Universal search [Read More]
How Do You Respond To Failure?
How Successful CEOs Respond to Failure from Harvard Business Review: Failure. We don’t like to talk about it. But we all worry about it. We worry about it in the present: Why am I not doing better in my career? Do my coworkers think I’m messing up? Is my boss [Read More]
