Author Archive
Twitter and You
Check out this post by Brian Solis entitled I tweet therefore I am. Excellent overview of social media. [Read More]
How the Recession Sparked Social Media
by Drew Hawkins During one of the roughest economic patches we’ve seen since the Great Depression, the business world saw a huge increase in the use of social networking for marketing purposes. Even now that we are climbing out of this economic hole, social media is [Read More]
Marketers Move Toward Dialogue Based Strategy
Although only 25% of marketers currently use centralized decisioning technology, another 40% plan to, according to a new study from marketing technology provider Unica. “Centralized decisioning” technology coordinates outbound and inbound marketing through a single [Read More]
Video Views Increase
The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company. Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February [Read More]
Women Use Mobile Social Media More Than Men
In a demographic view of social networking activity on mobile devices, women were found do use their phones to “tweet” and “friend” 10% more than men. And while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more [Read More]
Thinking about your own MobileApp
If you are thinking about creating an iphone/mobile application for your business you will want to see the latest report from AdMob. Here are some take aways: Gender The iPhone, iPod Touch, and webOS user bases are all fairly similar in their gender distribution, which is [Read More]
Building On Your Strength
This commercial is an outstanding representation of clearly differentiating your brand in a crowded field. If you travel on business you can certainly relate. Cisco narrowed their focus on this issue and did it with emotion. A great example of stand out branding. The take [Read More]
Exploring Our Comort Zone
John D. Cook explains we why waste time on trivial matters. This is not only employees but I have found it to be the case for non-profit boards as well. It is easier to discuss the light bill than the organizational strategy. Yesterday I found a copy of Parkinson’s Law [Read More]
Why are you doing that?
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”– Sun Tzu Both are needed but many times we focus on one or the other. In start ups it is usually the tactics. It is understandable when you need to [Read More]
Old School Twitter
I was an early adopter of twitter. My first follow was Robert Scoble, he only had a few followers then and was brilliant at this “social media” thing. We talked on line. I listened and learned, asked questions and engaged. Same with Guy Kawasaki and Chris Brogan. We [Read More]