Organizational Architects
Think Act Succeed
Building On Your Strength
Mar 12th
This commercial is an outstanding representation of clearly differentiating your brand in a crowded field.
If you travel on business you can certainly relate. Cisco narrowed their focus on this issue and did it with emotion. A great example of stand out branding.
The take away for your organization: Build on More >
Exploring Our Comort Zone
Mar 9th
John D. Cook explains we why waste time on trivial matters. This is not only employees but I have found it to be the case for non-profit boards as well. It is easier to discuss the light bill than the organizational strategy.
Yesterday I found a copy of Parkinson’s Law for More >
Old School Twitter
Feb 27th
I was an early adopter of twitter. My first follow was Robert Scoble, he only had a few followers then and was brilliant at this “social media” thing. We talked on line. I listened and learned, asked questions and engaged. Same with Guy Kawasaki and Chris Brogan. We were all figuring More >
Using Social Media the Starbucks Way
Feb 24th
“This was not [built as a] marketing channel, but as a consumer relationship-building environment.”That was a quote from Chris Bruzzo VP Brand content/online for Starbucks talking about their phenomenal social media strategy in a recent article in Advertising Age titled “Starbucks gets its business brewing again with social media”.
He goes on to More >
The Importance Of Personal Brand Management
Feb 22nd
Those of you have attended my workshops know that building your online reputation is essential for future success in the workplace. This video from Fast Company does a great job of explaining why.
The Next Phase For Social Media?
Feb 17th
I have been trying Foursquare for the last few weeks and am truly amazed at the potential of this new “social media” product .
For those of you not acquainted with foursquare it is a mobile way to tell your friends where you are (or have been) via a notification and map. More >
30 Facts About Online Consumers
Jan 20th
This recently released fact sheet about 2009 online buying trends shows that despite the current economic conditions on-line purchases and consumer pre purchase research continues to grow.
WHO IS BUYING ONLINE
1. Mothers are the fastest growing online shopping demographic.
2. 63 percent of people who shop online are women.
3. Shoppers under age More >
Are You Using Social Email?
Dec 5th
There’s loads of proof that social networks have changed how we communicate. They increase transparency, build trust, and give people (customers and prospects) the choice to opt-in to our messages.
With social media you can communicate directly to your customers without the traditional email hurdles and miss the inbox altogether. For More >
